I’LL BE HOME FOR NATIONAL MARGARITA DAY
This partnerships collaboration between Lifetime and Chili’s had three major goals; drive brand lift for Chili’s, create awareness around Chili’s menu items, and create an entertaining and creative end product and marketing campaign. The execution consisted of a 15-minute mini-movie starring Maria Menounos and Taye Diggs creating a buzz on social media that delivered on engagement goals. My contribution was in the marketing phase designing the promotional key and establishing the motion graphics toolkit used throughout the promotional videos.
SELECT PRESS
key art/motion graphics: SARAH URQUHART LOGO DESIGN: JOHN WALTER CREATIVE DIRECTORS: TED BRAMBLE, steven santos PARTNERSHIPS TEAM: KIM FERRARO, JR MUTO, chris hoehn, andrew pasieka, AUDRA PACE
pretty hurts key art
Lifetime partnered with GSK to create a 2 hour custom-scripted Lifetime Original Movie with the major goal of embedding health education surrounding meningitis awareness into the cultural conversation. Through a multiplatform promotion strategy, we raised awareness across linear, digital, and streaming, supported by extensive earned media exposure, including coverage across major outlets and a Times Square billboard, cementing the initiative as both a cultural moment and an innovative model for health education in entertainment.
