A+E GLOBAL CONTENT SALES
Key art designed specifically for international sales at industry trade events such as Mipcom Cannes, throughout the A+E global content sales digital catalogue, and on the A+E global content sales website and screening room app. As a hands-on art director overseeing creation of these materials, my role varied title-to-title from fully-designing artwork from concept to completion to overseeing freelancers by providing initial concepts and direction, materials and notes.
art Director/designer: Sarah Urquhart FREELANCE DESIGNERS: DANIEL ANSCOMBE, BEN HEWITT, BRANDON PIDALA, Dustin avilla CREATIVE DIRECTORS: JESSICA SAESUE, tony yin, TED BRAMBLE, MOSHE LANIADO-PELEG
DOUBLE, DOUBLE, TROUBLE
This Lifetime movie follows Drea as she struggles to rebuild her life after a miscarriage and divorce when her identical twin sister Ali finds love with Ryan, a man who represents everything Drea believes she’s lost. I provided swing support to the Lifetime brand team by designing the title treatment and key art that was ultimately translated into motion graphics for the video assets promoting the film.
Initial Explorations
Final Execution
art Director/designer: Sarah Urquhart CREATIVE DIRECTOR: JOHN WALTER
FAST CHANNEL ARTWORK
A+E Global Media has an expansive catalogue of FAST (Free ad-supported streaming television) channels supported both domestically in the US and internationally. This selection of key art was created for new channel launches, refreshes and limited-time stunts.
art Director/designer: Sarah Urquhart Design Director: tony yin creative directors: audra pace, jessica saesue
A+E INTERNATIONAL FORMATS
Series of international key art variations created for the A+E Global Content Sales Screening Room app.
ALONE
seven year switch
art Director/designer: Sarah Urquhart CREATIVE DIRECTOR: JESSICA SAESUE
FAMILY LOCKUP
“Family Lockup” follows a groundbreaking re-entry program in which estranged family members of inmates attempt to rebuild their broken relationships from within prison walls to help their incarcerated loved ones regain the support that can help them stay out of jail—for good. I provided swing design support to the A&E brand team to help execute the key art for the first season of this new prison series.
